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Questions & Answers
Answers to common questions about our tools and how to use them.
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What is watch time, and why does it matter?
Watch time is how long people view your video — a key ranking signal, especially on short-form and YouTube. Why it matters.
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How do I grow on X (Twitter)?
Grow on X with frequent concise takes, fast replies, and threads. Why conversation drives reach in a fast feed.
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What is a conversion funnel on social media?
A social funnel runs awareness, consideration, conversion — each served by different content. How to map and measure it.
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How do I add a link to my Instagram story?
Add an Instagram story link with the link sticker in the editor. For multiple links, point it to a link-in-bio page.
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What is a collab post on Instagram?
A collab post appears on two accounts at once, sharing reach and engagement. How it works and when to use it.
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What is alt text, and why use it on social media?
Alt text describes an image for screen readers, improving accessibility and discovery. How and why to add it to posts.
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