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Questions & Answers
Answers to common questions about our tools and how to use them.
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How do platforms spot bought engagement, and why does it keep getting easier for them?
Platforms see every account's fingerprints and never stop improving detection. Why bought engagement is a losing arms race that erodes.
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What is a media kit, and how do I make one?
A media kit presents a creator's audience, stats, past work and rates to brands. What to include, and why honest numbers matter.
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Why do public promises grow bigger the further you are from the real source?
Each reseller adds markup and a bolder promise, so guarantees grow and accountability shrinks toward the retail front. What big surface promises hide.
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What is ad targeting on social media?
Ad targeting picks who sees your ad — by interests, behaviour, or custom audiences. Why it cuts wasted spend.
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Is an SMM panel really an aggregator of other sources?
A typical SMM panel aggregates supply from upstream sources through APIs — a storefront, not a producer. Why that sets honest expectations.
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Can you trust the reviews on SMM panel listing sites?
Many 'top SMM panel' lists are pay-to-rank ads, and reviews get faked or scrubbed. How to tell an honest review source from an ad.
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