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Questions & Answers
Answers to common questions about our tools and how to use them.
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What is dwell time on a post?
Dwell time is how long someone stays on your post — a signal platforms use for reach. What lifts it.
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What is a hook, and how do I write one?
A hook is the opening that stops the scroll — concrete, curious, or problem-naming. How to write and test one.
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Is it safe to automate Instagram DMs?
Aggressive DM automation breaks platform rules and reads as spam; light official automations are safer. Where the line is.
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What is the ideal structure of a short video?
A short video works as hook, value, payoff — attention, insight, then a reason to engage. How to structure and test it.
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What is click-through rate (CTR)?
CTR = clicks divided by impressions, times 100. What it reveals about your content and CTA, and how to track it.
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Is it safe to buy followers or likes?
Buying followers or likes carries real platform risk and rarely converts. The honest trade-offs, and how to evaluate any service.
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