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Questions & Answers
Answers to common questions about our tools and how to use them.
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What skills do you need for social media marketing?
SMM needs writing, basic design and video, audience sense, and data literacy. The skills that matter, and the tools that help.
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How do I jump on a trend without looking forced?
Join a trend by picking ones that fit your niche, adding your angle, and moving early. How to avoid looking forced.
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What is social media marketing?
Social media marketing uses social platforms to reach people, build a brand and drive action. What it involves and the tools behind it.
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What is a voiceover, and how do I add one?
A voiceover narrates over footage instead of speaking on camera — great for how-tos and B-roll. How to add one.
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Why is engagement you didn't earn worthless to advertisers?
Advertisers pay to reach real people, so bot followers are dead weight that dilutes your audience. Why engagement rate, not count, gets you paid.
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What are Threads, and should my business be on it?
Threads is a text-first app linked to Instagram. When it is worth adding for a business, and how to test it.
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