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Questions & Answers
Answers to common questions about our tools and how to use them.
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What is a rate card for creators?
A rate card lists a creator's prices per deliverable, saving negotiation and signalling professionalism. How to build one.
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How do I measure social media ROI?
Measure social ROI by comparing cost against tracked outcomes — leads, sales — not likes. How to set it up.
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Why is engagement you didn't earn worthless to advertisers?
Advertisers pay to reach real people, so bot followers are dead weight that dilutes your audience. Why engagement rate, not count, gets you paid.
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What is alt text, and why use it on social media?
Alt text describes an image for screen readers, improving accessibility and discovery. How and why to add it to posts.
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What is the ideal structure of a short video?
A short video works as hook, value, payoff — attention, insight, then a reason to engage. How to structure and test it.
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What is a content pillar, and how many should I have?
Content pillars are your 3 to 5 core themes, keeping posts focused and varied. How many to pick and how to rotate them.
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