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Questions & Answers
Answers to common questions about our tools and how to use them.
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What is B-roll, and why use it?
B-roll is secondary footage cut over your main clip to keep video interesting and hide edits. Why it lifts watchability.
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How do I grow on LinkedIn as a professional?
Grow on LinkedIn with specific insight, discussion, and consistent native posts. What earns professional reach.
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What is alt text, and why use it on social media?
Alt text describes an image for screen readers, improving accessibility and discovery. How and why to add it to posts.
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Do I need a website, or is a link-in-bio enough?
A link-in-bio page is often enough to start; a website adds control and an owned audience. When to use each.
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What skills do you need for social media marketing?
SMM needs writing, basic design and video, audience sense, and data literacy. The skills that matter, and the tools that help.
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What is share of voice on social media?
Share of voice is your slice of the market conversation versus competitors. What it shows and where to measure it.
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