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Questions & Answers
Answers to common questions about our tools and how to use them.
All questions →
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How does the Instagram algorithm work?
Instagram ranks by predicted interest using engagement, recency and relationships. What actually helps, and what to track.
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What is a campaign objective in social ads?
A campaign objective tells the platform your goal — awareness, traffic, leads, sales — and shapes delivery. Why it matters most.
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What is sentiment analysis in social media?
Sentiment analysis scores mentions as positive, negative or neutral, revealing how your brand is received. Where to find it.
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What makes social media content perform well?
Good social content = a clear idea for a specific audience, a strong hook, the right format, and a reason to engage. What to repeat.
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Should I boost a post?
Boosting suits a quick reach lift on a good post, but proper ad campaigns give more control and value. When to boost.
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What do seasoned practitioners notice about 'guaranteed' offers?
The louder the guarantee, the thinner the accountability behind it. What a seasoned eye asks — who guarantees this, and how?
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