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Questions & Answers
Answers to common questions about our tools and how to use them.
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How does the TikTok algorithm work?
TikTok recommends by watch time, completion and early engagement, not follower count. Why new accounts can still reach far.
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Is shadowbanning real?
'Shadowbanning' is rarely confirmed by name, but reduced reach for rule-brushing or spammy content is real. What causes it.
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What is ad fatigue, and how do I fix it?
Ad fatigue is falling response from overexposure — rising frequency, dropping clicks. How to spot and fix it.
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What is a brand deal, and how do I get one?
A brand deal is a paid partnership to promote a product. How to land one with a clear niche, media kit and real engagement.
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What metrics do clients care about most?
Clients care about outcomes — leads, sales, traffic, quality engagement — over follower counts. Which to report and how.
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What is a follower-to-following ratio, and does it matter?
The follower-to-following ratio signals credibility but weakly — engagement matters more. Why not to chase it with games.
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