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Questions & Answers
Answers to common questions about our tools and how to use them.
All questions →
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What is click-through rate (CTR)?
CTR = clicks divided by impressions, times 100. What it reveals about your content and CTA, and how to track it.
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Why is 'instant delivery' a warning sign rather than a feature?
'Instant delivery' means the engagement isn't made of real people — nothing human arrives on command. Why speed is a red flag.
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Should I build an email list from social media?
Yes — an email list is an audience you own, unlike rented social reach. Why to build one from social, and how to start.
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How do I start with social media marketing?
Start social media marketing with one goal, one or two platforms, consistent posts, and analytics. A simple, sustainable path.
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How do I pin a post or comment?
Pin a top post to your profile and a helpful comment on a post via the three-dot menu. Why and when to pin.
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What is a buyer persona, and how do I make one?
A buyer persona profiles your ideal customer — goals, problems, platforms. How to build one from real data.
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