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Questions & Answers
Answers to common questions about our tools and how to use them.
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What is YouTube SEO?
YouTube SEO surfaces videos in search via titles, descriptions, chapters and watch time. Why it matters and how to do it.
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What is a benchmark on social media?
A benchmark is a reference point — your past, an industry average, a competitor — that gives a metric meaning. Where to find them.
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Why is 'drip-feed' delivery a confession, not a feature?
'Drip-feed' disguises fake followers as natural arrivals — real ones need no disguise. Why the feature confesses the product is artificial.
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What is a campaign objective in social ads?
A campaign objective tells the platform your goal — awareness, traffic, leads, sales — and shapes delivery. Why it matters most.
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What is a good engagement rate on social media?
A good engagement rate varies by platform, size and industry — compare to your own trend and similar accounts, not a universal number.
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What is B-roll, and why use it?
B-roll is secondary footage cut over your main clip to keep video interesting and hide edits. Why it lifts watchability.
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