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Questions & Answers
Answers to common questions about our tools and how to use them.
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What is a benchmark on social media?
A benchmark is a reference point — your past, an industry average, a competitor — that gives a metric meaning. Where to find them.
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Should I run a Facebook Group for my brand?
A Facebook Group suits audiences who want to connect, not just consume — but needs real moderation. When it is worth it.
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What is alt text, and why use it on social media?
Alt text describes an image for screen readers, improving accessibility and discovery. How and why to add it to posts.
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What is a brand deal, and how do I get one?
A brand deal is a paid partnership to promote a product. How to land one with a clear niche, media kit and real engagement.
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What is watch time, and why does it matter?
Watch time is how long people view your video — a key ranking signal, especially on short-form and YouTube. Why it matters.
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Why should you never give a panel your account password?
Handing a panel your password means losing account control, direct TOS liability, and reused credentials. Why no real tool ever needs it.
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