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Questions & Answers
Answers to common questions about our tools and how to use them.
All questions →
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What is a customer journey on social media?
The customer journey runs discover, engage, trust, buy, return — social touches each. Why to plan content for every stage.
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How long should a social media video be?
Video length depends on platform and purpose — short for discovery, longer for depth. How to find your sweet spot.
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What is affiliate marketing on social media?
Affiliate marketing pays a commission on sales from your link or code. How it works, and why honest disclosure matters.
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What is a sponsorship, and how should it be disclosed?
A sponsorship is paid promotion and must be disclosed clearly — 'ad' or 'paid partnership', not buried. Why honesty matters.
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What aspect ratio should I use for Reels and TikTok?
Use 9:16 vertical for Reels, TikTok and Shorts; 4:5 or 1:1 for feed posts. The right sizes, and tools that set them for you.
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What is social media marketing?
Social media marketing uses social platforms to reach people, build a brand and drive action. What it involves and the tools behind it.
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