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Questions & Answers
Answers to common questions about our tools and how to use them.
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What is click-through rate (CTR)?
CTR = clicks divided by impressions, times 100. What it reveals about your content and CTA, and how to track it.
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Why doesn't 'everyone does it' justify buying followers?
'Everyone does it' is partly seller marketing, and common doesn't mean safe or effective. Why the tactic is a worse bet every year.
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What is social proof, and how do I build it?
Social proof is evidence others value you — reviews, UGC, mentions. How to build it genuinely, and why it works.
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Why do you show negative signals, like downtime and disputed reviews?
Hiding downtime or disputed reviews would be prettier and less useful. Why we show the full picture — good and bad — so you decide honestly.
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How long should a social media video be?
Video length depends on platform and purpose — short for discovery, longer for depth. How to find your sweet spot.
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How do I keep AI content from sounding generic?
Keep AI content from sounding generic by feeding it your voice and specifics, then editing in real examples. What to cut.
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