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Questions & Answers
Answers to common questions about our tools and how to use them.
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What is click-through rate (CTR)?
CTR = clicks divided by impressions, times 100. What it reveals about your content and CTA, and how to track it.
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What is engagement on social media?
Engagement is interaction with your content — likes, comments, shares, saves. Why it matters more than follower counts.
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How much does social media marketing cost?
SMM costs range from a few tool subscriptions to agency retainers plus ad budget. How to start within your means.
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What is a social media style guide?
A social style guide documents voice, colours, fonts and rules to keep content consistent across a team. What to include.
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What tools do social media managers use?
Social media managers use a small stack — scheduling, analytics, listening, design, link-in-bio. What each does and how to choose.
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How do I move social followers to an email list?
Move followers to email with a genuine incentive and an easy sign-up via your bio link. Why owned email protects your growth.
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