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Questions & Answers
Answers to common questions about our tools and how to use them.
All questions →
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How do I handle a social media crisis?
Handle a social crisis by acknowledging fast, pausing promos, responding with facts, and staying calm. What to do and avoid.
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How do I run a social media giveaway?
Run a giveaway with a niche prize, clear legal rules, a short window, and transparent judging. How to attract real followers.
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What is click-through rate (CTR)?
CTR = clicks divided by impressions, times 100. What it reveals about your content and CTA, and how to track it.
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Why is engagement you didn't earn worthless to advertisers?
Advertisers pay to reach real people, so bot followers are dead weight that dilutes your audience. Why engagement rate, not count, gets you paid.
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What is the real cost of a suspended or banned account?
A suspended account costs your audience, archive, handle and links — none re-buyable. Why the fake upside never justifies the real downside.
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What are CPM and CPC in social media ads?
CPM is cost per thousand views; CPC is cost per click. Which fits awareness vs traffic goals, and what drives the price.
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