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Questions & Answers
Answers to common questions about our tools and how to use them.
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What is YouTube SEO?
YouTube SEO surfaces videos in search via titles, descriptions, chapters and watch time. Why it matters and how to do it.
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What is a social media audit, and how do I do one?
A social media audit reviews profiles, content and results to find what to fix. What to check and how to do one.
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What is engagement rate, and how do you calculate it?
Engagement rate = interactions divided by followers or reach, times 100. Why it is fairer than raw likes, and how to track it.
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What is a talking-head video?
A talking-head video is you speaking to camera — trust-building and fast to make. How to keep it engaging.
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What is the difference between an SMM panel and an SMM tool?
An SMM panel sells engagement; an SMM tool helps you do the work yourself. The difference, and how to pick the right kind for your goal.
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What is Close Friends on Instagram?
Close Friends shares stories with a hand-picked list, not all followers. How creators use it for exclusive, personal content.
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SMM Panels
