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Questions & Answers
Answers to common questions about our tools and how to use them.
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How do I make a good YouTube thumbnail?
A good YouTube thumbnail is clear at small size — one focal point, bold text, high contrast, matching the title. How to make one.
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What is positioning on social media?
Positioning is the distinct place you hold in your audience's mind. Why it makes content recognisable, and how to set it.
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What is the difference between SMM and SEO?
SEO ranks your site in search; SMM builds reach on social platforms. How they differ and why they work together.
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Why is '10,000 followers for $5' a math problem, not a deal?
'10,000 followers for $5' is a twentieth of a cent each — no real person costs that. Why the impossible price reveals the fake product.
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What is a hook, and how do I write one?
A hook is the opening that stops the scroll — concrete, curious, or problem-naming. How to write and test one.
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What makes social media content perform well?
Good social content = a clear idea for a specific audience, a strong hook, the right format, and a reason to engage. What to repeat.
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