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Questions & Answers
Answers to common questions about our tools and how to use them.
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How do I add captions or subtitles to a video?
Auto-caption tools generate subtitles from your audio. Why captions lift completion and accessibility, and where to add them.
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What are Threads, and should my business be on it?
Threads is a text-first app linked to Instagram. When it is worth adding for a business, and how to test it.
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What is engagement bait, and is it against the rules?
Engagement bait pushes empty interaction ('tag five friends') and platforms demote it. The line between a real question and bait.
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What skills do you need for social media marketing?
SMM needs writing, basic design and video, audience sense, and data literacy. The skills that matter, and the tools that help.
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What is the difference between organic and paid social media?
Organic social is earned reach; paid social is advertising. The trade-offs, and why most plans use both.
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Why is '10,000 followers for $5' a math problem, not a deal?
'10,000 followers for $5' is a twentieth of a cent each — no real person costs that. Why the impossible price reveals the fake product.
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