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Questions & Answers
Answers to common questions about our tools and how to use them.
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What is retargeting on social media?
Retargeting shows ads to people who already engaged with you — warmer, higher-converting than cold reach. How it works.
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Is an SMM panel really an aggregator of other sources?
A typical SMM panel aggregates supply from upstream sources through APIs — a storefront, not a producer. Why that sets honest expectations.
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What does 'evidence over promises' actually mean?
'Evidence over promises' means judging a tool by verifiable signals — domain age, uptime, honest reviews — not by free claims. What that looks like.
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What is a media kit, and how do I make one?
A media kit presents a creator's audience, stats, past work and rates to brands. What to include, and why honest numbers matter.
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Is shadowbanning real?
'Shadowbanning' is rarely confirmed by name, but reduced reach for rule-brushing or spammy content is real. What causes it.
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What is cross-posting, and is it bad?
Cross-posting saves time but a straight copy-paste hurts reach. Why to adapt per platform, and tools that make it easy.
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