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Questions & Answers
Answers to common questions about our tools and how to use them.
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What is social proof, and how do I build it?
Social proof is evidence others value you — reviews, UGC, mentions. How to build it genuinely, and why it works.
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What is click-through rate (CTR)?
CTR = clicks divided by impressions, times 100. What it reveals about your content and CTA, and how to track it.
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What is a voiceover, and how do I add one?
A voiceover narrates over footage instead of speaking on camera — great for how-tos and B-roll. How to add one.
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How do I repurpose content across platforms?
Repurpose one idea into each platform's format — clips, carousels, threads. How to multiply output without multiplying effort.
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What are YouTube Shorts?
YouTube Shorts are vertical videos up to about a minute in a dedicated feed — a way to reach new viewers. How to use them.
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What is retargeting on social media?
Retargeting shows ads to people who already engaged with you — warmer, higher-converting than cold reach. How it works.
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HiClip
Video editing
CapCut
Video editing
