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Questions & Answers
Answers to common questions about our tools and how to use them.
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What is a benchmark on social media?
A benchmark is a reference point — your past, an industry average, a competitor — that gives a metric meaning. Where to find them.
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What does it mean when a panel 'inflates its numbers'?
Inflated numbers mean claims bigger than the delivery — selling a result the service cannot produce. Why that is misleading, and how to check.
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What is a campaign objective in social ads?
A campaign objective tells the platform your goal — awareness, traffic, leads, sales — and shapes delivery. Why it matters most.
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What is an approval workflow, and why does a team need one?
An approval workflow routes posts through review before publishing, catching errors. Why teams and agencies need one.
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What is sentiment analysis in social media?
Sentiment analysis scores mentions as positive, negative or neutral, revealing how your brand is received. Where to find it.
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What does it mean when every panel calls itself the 'main provider'?
When every site claims to be the 'main provider' or 'direct source', most are resellers borrowing the title. Why it is a badge, not a fact.
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