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Questions & Answers
Answers to common questions about our tools and how to use them.
All questions →
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What is dwell time on a post?
Dwell time is how long someone stays on your post — a signal platforms use for reach. What lifts it.
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How do I make a social media report for a client?
A client report leads with goal-tied results, shows trends and top posts, and ends with next steps. What to include.
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Can I use copyrighted music in my social media posts?
Copyrighted music is limited — personal use may be licensed, business use often is not. Use approved or royalty-free audio.
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What is click-through rate (CTR)?
CTR = clicks divided by impressions, times 100. What it reveals about your content and CTA, and how to track it.
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What is a call to action (CTA) on social media?
A CTA tells viewers what to do next — comment, save, click, buy. Why one clear CTA beats a vague post.
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Why are my Instagram Reels not getting views?
Reels underperform from weak hooks, low early engagement, broad niche, or watermarks. How to diagnose and fix low views.
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