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Questions & Answers
Answers to common questions about our tools and how to use them.
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What skills do you need for social media marketing?
SMM needs writing, basic design and video, audience sense, and data literacy. The skills that matter, and the tools that help.
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What is a content performance tool?
A content performance tool measures reach, engagement and results for your posts. What it does and how to pick one.
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Why is a big fake follower count a liability, not an asset?
A big fake follower count is a liability: real people, advertisers and partners all check. Why the gap becomes a public red flag.
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What is a good engagement rate on social media?
A good engagement rate varies by platform, size and industry — compare to your own trend and similar accounts, not a universal number.
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What is a UTM link, and how do I create one?
A UTM link adds tracking tags to a URL so analytics show which post drove a visit. How to build and use one.
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What is the difference between a boosted post and an ad?
Boosting pays to widen an existing post; an ad is built in the ads manager with full control. Why ads often perform better.
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