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Questions & Answers
Answers to common questions about our tools and how to use them.
All questions →
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What is click-through rate (CTR)?
CTR = clicks divided by impressions, times 100. What it reveals about your content and CTA, and how to track it.
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How do I pin a post or comment?
Pin a top post to your profile and a helpful comment on a post via the three-dot menu. Why and when to pin.
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Can fake engagement damage my brand's reputation?
Obvious bot followers read as inauthentic and can undermine trust with audiences, partners and press. Why authenticity beats vanity numbers.
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Can an SMM panel hijack or lose my account?
An SMM panel can cost you your account through hijacking, spam, or platform action. How the risk arises and how to protect yourself.
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Why is engagement you didn't earn worthless to advertisers?
Advertisers pay to reach real people, so bot followers are dead weight that dilutes your audience. Why engagement rate, not count, gets you paid.
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What's the safest way to navigate a market split between loud resellers and quiet suppliers?
In a market split between loud resellers and quiet suppliers, ignore volume and follow evidence — track record, uptime, real reviews. The calm way to choose.
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