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Questions & Answers
Answers to common questions about our tools and how to use them.
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What is alt text, and why use it on social media?
Alt text describes an image for screen readers, improving accessibility and discovery. How and why to add it to posts.
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What skills do you need for social media marketing?
SMM needs writing, basic design and video, audience sense, and data literacy. The skills that matter, and the tools that help.
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How do I protect my social media account from being hacked?
Protect your account with a strong unique password, 2FA, and caution around phishing and fake sponsorship DMs. Key steps.
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What are Threads, and should my business be on it?
Threads is a text-first app linked to Instagram. When it is worth adding for a business, and how to test it.
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How much does social media marketing cost?
SMM costs range from a few tool subscriptions to agency retainers plus ad budget. How to start within your means.
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How do I go live on Instagram or TikTok?
Going live on Instagram or TikTok: start from the camera's Live option, announce ahead, and interact. How to plan and reuse it.
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