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Questions & Answers
Answers to common questions about our tools and how to use them.
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What is a customer journey on social media?
The customer journey runs discover, engage, trust, buy, return — social touches each. Why to plan content for every stage.
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Does bounce rate apply to social media?
Bounce rate is a website metric that matters for social traffic — high bounce means a post-to-page mismatch. How to fix it.
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Why do most SMM sites lead with 'best' and 'guaranteed'?
'Best', 'guaranteed', '#1' are free to claim, need no proof, and push a fast sale — which is why they are closer to a warning than a recommendation.
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Why is '10,000 followers for $5' a math problem, not a deal?
'10,000 followers for $5' is a twentieth of a cent each — no real person costs that. Why the impossible price reveals the fake product.
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What is a creator fund?
A creator fund pays based on views or engagement, but payouts are modest and shift. Why to treat it as one stream.
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How do I know if my followers are fake or bots?
Spot fake followers by spikes without engagement, empty accounts, and a falling engagement rate. Tools that estimate the share.
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