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Questions & Answers
Answers to common questions about our tools and how to use them.
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Should I build an email list from social media?
Yes — an email list is an audience you own, unlike rented social reach. Why to build one from social, and how to start.
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What is click-through rate (CTR)?
CTR = clicks divided by impressions, times 100. What it reveals about your content and CTA, and how to track it.
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Why do public promises grow bigger the further you are from the real source?
Each reseller adds markup and a bolder promise, so guarantees grow and accountability shrinks toward the retail front. What big surface promises hide.
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Is shadowbanning real?
'Shadowbanning' is rarely confirmed by name, but reduced reach for rule-brushing or spammy content is real. What causes it.
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What is sentiment analysis in social media?
Sentiment analysis scores mentions as positive, negative or neutral, revealing how your brand is received. Where to find it.
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Are closed, invite-only SMM communities more serious than public panel ads?
Serious vetting happens in private communities, not public ads — which is why the open market skews to hype. The practical substitute for outsiders.
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