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Questions & Answers
Answers to common questions about our tools and how to use them.
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What is Instagram SEO, and how do I use it?
Instagram SEO makes your content findable in search — keywords in your name, bio, captions and alt text. How to use it.
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What should a social media strategy include?
A social strategy sets goal, audience, platforms, content pillars, cadence, and metrics. What to include to make it usable.
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What is the difference between organic and paid social media?
Organic social is earned reach; paid social is advertising. The trade-offs, and why most plans use both.
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What is a UTM link, and how do I create one?
A UTM link adds tracking tags to a URL so analytics show which post drove a visit. How to build and use one.
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Why does this directory refuse to rank tools by hype?
Ranking by 'best' rewards marketing, not quality. Why we rank on verifiable signals — uptime, age, moderated reviews — and label paid placement.
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What is amplification rate?
Amplification rate = shares divided by followers, times 100 — how far your audience spreads your content. Why it matters.
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