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Questions & Answers
Answers to common questions about our tools and how to use them.
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What is social media marketing?
Social media marketing uses social platforms to reach people, build a brand and drive action. What it involves and the tools behind it.
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What should a social media strategy include?
A social strategy sets goal, audience, platforms, content pillars, cadence, and metrics. What to include to make it usable.
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What is engagement rate, and how do you calculate it?
Engagement rate = interactions divided by followers or reach, times 100. Why it is fairer than raw likes, and how to track it.
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Does anyone in the real supply chain actually promise 'forever'?
'Forever' and 'lifetime' are invented at the retail front, not by the upstream operators who know their limits. Why to trust track record instead.
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Why is 'instant delivery' a warning sign rather than a feature?
'Instant delivery' means the engagement isn't made of real people — nothing human arrives on command. Why speed is a red flag.
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What is CTA click rate?
CTA click rate is the share who act on your call to action — a direct measure of how well content converts. How to improve it.
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