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Questions & Answers
Answers to common questions about our tools and how to use them.
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What is social commerce?
Social commerce is selling directly inside social apps — shoppable posts and in-app checkout. What it is and what supports it.
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How do I handle negative comments on social media?
Handle negative comments calmly and fast: acknowledge, offer a step, move detail to private. When to respond, ignore or escalate.
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How does the Instagram algorithm work?
Instagram ranks by predicted interest using engagement, recency and relationships. What actually helps, and what to track.
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What are Instagram Notes?
Instagram Notes are short DM-inbox text updates lasting about a day — a low-effort way to stay visible and prompt replies.
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Do social media giveaways actually grow your account?
Giveaways add followers fast but often the wrong ones, hurting engagement. How to run one that attracts real fans.
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What is social proof, and how do I build it?
Social proof is evidence others value you — reviews, UGC, mentions. How to build it genuinely, and why it works.
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