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Questions & Answers
Answers to common questions about our tools and how to use them.
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What is alt text, and why use it on social media?
Alt text describes an image for screen readers, improving accessibility and discovery. How and why to add it to posts.
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How do I benchmark against competitors?
Benchmark competitors by tracking their public growth, engagement and top content over time to learn what resonates. Tools that help.
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Why do you show negative signals, like downtime and disputed reviews?
Hiding downtime or disputed reviews would be prettier and less useful. Why we show the full picture — good and bad — so you decide honestly.
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What is the difference between reach and impressions?
Reach is unique viewers; impressions is total views including repeats. What each tells you about your content.
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How do I appeal a suspended social media account?
Appeal a suspension through the platform's official form, calmly and specifically. What helps, and what to avoid.
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Where does the engagement on an SMM panel actually come from?
SMM panel engagement usually comes from bots, recycled accounts, or click farms. Why that means inconsistent, detectable, manufactured activity.
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