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Questions & Answers
Answers to common questions about our tools and how to use them.
All questions →
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How do I add captions or subtitles to a video?
Auto-caption tools generate subtitles from your audio. Why captions lift completion and accessibility, and where to add them.
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How do creators actually get paid?
Creators earn from brand deals, platform payouts, affiliates, own products, memberships and tips — usually a mix. What unlocks each.
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What is a lead magnet on social media?
A lead magnet trades value — a guide, template, discount — for a follow or email. How it turns attention into leads.
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What is engagement on social media?
Engagement is interaction with your content — likes, comments, shares, saves. Why it matters more than follower counts.
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What are Threads, and should my business be on it?
Threads is a text-first app linked to Instagram. When it is worth adding for a business, and how to test it.
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What is an engagement pod, and is it safe?
Engagement pods fake early likes and comments among a group. Why platforms detect them and why they distort your metrics.
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