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Questions & Answers
Answers to common questions about our tools and how to use them.
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What skills do you need for social media marketing?
SMM needs writing, basic design and video, audience sense, and data literacy. The skills that matter, and the tools that help.
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What is alt text, and why use it on social media?
Alt text describes an image for screen readers, improving accessibility and discovery. How and why to add it to posts.
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If the source gives no guarantee, how can the reseller?
A reseller can only pass along its source's delivery — so a guarantee it adds has nothing behind it. The structural reason to distrust downstream promises.
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What is the difference between a boosted post and an ad?
Boosting pays to widen an existing post; an ad is built in the ads manager with full control. Why ads often perform better.
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Can I trust a review that links straight to buy the product?
A 'review' that only praises and links straight to buy is an ad. The balance test that separates honest reviews from paid ones.
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What do I do if my social media account is hacked?
If hacked: reset the password, remove strange logins and apps, enable 2FA, and use account recovery. First steps to take.
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