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Questions & Answers
Answers to common questions about our tools and how to use them.
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What is alt text, and why use it on social media?
Alt text describes an image for screen readers, improving accessibility and discovery. How and why to add it to posts.
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What are CPM and CPC in social media ads?
CPM is cost per thousand views; CPC is cost per click. Which fits awareness vs traffic goals, and what drives the price.
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How do I schedule posts across multiple platforms?
Schedule across platforms with one tool: connect accounts, tailor per network, set times, auto-publish. How it works.
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Do I need a degree to do social media marketing?
No degree needed for SMM — a portfolio and real results matter more. How to start and prove your skills.
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What are social listening tools?
Social listening tools track brand mentions, sentiment and trends across social media and the web. What they do, how to choose, and where to compare them.
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What is a social media style guide?
A social style guide documents voice, colours, fonts and rules to keep content consistent across a team. What to include.
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