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Questions & Answers
Answers to common questions about our tools and how to use them.
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What is sentiment analysis in social media?
Sentiment analysis scores mentions as positive, negative or neutral, revealing how your brand is received. Where to find it.
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Is an SMM panel really an aggregator of other sources?
A typical SMM panel aggregates supply from upstream sources through APIs — a storefront, not a producer. Why that sets honest expectations.
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Why do serious operators sell tools and access, not guaranteed 'services'?
Serious operators sell tools and access — capability they can deliver — not outcomes they cannot control. Why the framing tells you who you deal with.
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What is a lookalike audience?
A lookalike audience finds new people who resemble your existing customers, scaling ad reach. What makes it work.
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Do I need a social media scheduling tool?
If you post regularly or on several platforms, a scheduling tool saves time and keeps you consistent. When you need one.
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How do creators actually get paid?
Creators earn from brand deals, platform payouts, affiliates, own products, memberships and tips — usually a mix. What unlocks each.
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