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Questions & Answers
Answers to common questions about our tools and how to use them.
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What is engagement rate, and how do you calculate it?
Engagement rate = interactions divided by followers or reach, times 100. Why it is fairer than raw likes, and how to track it.
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How do I get more views on TikTok?
TikTok views come from watch time and completion, not follower count. Hooks, tight edits, trending sounds — and what to track.
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What is click-through rate (CTR)?
CTR = clicks divided by impressions, times 100. What it reveals about your content and CTA, and how to track it.
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Can you schedule Instagram Stories?
Yes — you can schedule Instagram Stories through scheduling tools on a professional account. How it works and where to do it.
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What is the difference between a boosted post and an ad?
Boosting pays to widen an existing post; an ad is built in the ads manager with full control. Why ads often perform better.
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Does an SMM panel keep or sell my data and account access?
Thin, anonymous panels are least likely to protect your data or login. Why to share the minimum, never your password, and walk away from vagueness.
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