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Questions & Answers
Answers to common questions about our tools and how to use them.
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What is a recurring format, and why use one?
A recurring format is a repeated template — a weekly tip, myth vs fact — that saves effort and builds recognition. Why to use one.
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Do I need a website, or is a link-in-bio enough?
A link-in-bio page is often enough to start; a website adds control and an owned audience. When to use each.
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Why do most SMM sites lead with 'best' and 'guaranteed'?
'Best', 'guaranteed', '#1' are free to claim, need no proof, and push a fast sale — which is why they are closer to a warning than a recommendation.
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What is an Instagram broadcast channel?
An Instagram broadcast channel is one-to-many messaging that reaches followers directly, outside the feed. What it is good for.
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What is click-through rate (CTR)?
CTR = clicks divided by impressions, times 100. What it reveals about your content and CTA, and how to track it.
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What is a lookalike audience?
A lookalike audience finds new people who resemble your existing customers, scaling ad reach. What makes it work.
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