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Questions & Answers
Answers to common questions about our tools and how to use them.
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What is click-through rate (CTR)?
CTR = clicks divided by impressions, times 100. What it reveals about your content and CTA, and how to track it.
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What should a social media strategy include?
A social strategy sets goal, audience, platforms, content pillars, cadence, and metrics. What to include to make it usable.
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How long should a social media video be?
Video length depends on platform and purpose — short for discovery, longer for depth. How to find your sweet spot.
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What do 'premium' or 'high-quality' follower labels actually mean?
'Premium' and 'high-quality' follower labels are pricing tiers with no standard — usually better-disguised bots. What they really mean.
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What is a social media audit, and how do I do one?
A social media audit reviews profiles, content and results to find what to fix. What to check and how to do one.
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If the source gives no guarantee, how can the reseller?
A reseller can only pass along its source's delivery — so a guarantee it adds has nothing behind it. The structural reason to distrust downstream promises.
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