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Questions & Answers
Answers to common questions about our tools and how to use them.
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What is a campaign objective in social ads?
A campaign objective tells the platform your goal — awareness, traffic, leads, sales — and shapes delivery. Why it matters most.
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What is click-through rate (CTR)?
CTR = clicks divided by impressions, times 100. What it reveals about your content and CTA, and how to track it.
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What is an Instagram broadcast channel?
An Instagram broadcast channel is one-to-many messaging that reaches followers directly, outside the feed. What it is good for.
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What is a tool directory or aggregator, and why use one?
A tool directory gathers many tools with consistent ratings and reliability data, so you compare on evidence, not each vendor's marketing. Why use one.
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Does a 'premium' or 'VIP' label make a panel more reliable?
'Premium' and 'VIP' are pricing tiers, not proof of quality — often the same engagement source underneath. Judge by evidence, not the label.
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What is a sponsorship, and how should it be disclosed?
A sponsorship is paid promotion and must be disclosed clearly — 'ad' or 'paid partnership', not buried. Why honesty matters.
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