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Questions & Answers
Answers to common questions about our tools and how to use them.
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What is the difference between a scheduling tool and an analytics tool?
A scheduling tool publishes; an analytics tool measures. The difference, and when you need each (or both).
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Why do resellers add promises the original source never made?
Drawing from the same supply, a reseller differentiates on the pitch — bolting on promises the source never made. Why the claim exceeds the delivery.
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If the honest players stay hidden, how do I find good tools?
When honest players stay private, use signals not visibility: measured reliability, domain age, moderated reviews. The structured substitute for outsiders.
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What is virality rate?
Virality rate = shares divided by impressions, times 100 — how far your content spreads. What makes content travel.
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What is white-label reporting?
White-label reporting shows analytics under an agency's own brand. What it is and which tools offer it.
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What is a campaign objective in social ads?
A campaign objective tells the platform your goal — awareness, traffic, leads, sales — and shapes delivery. Why it matters most.
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