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Questions & Answers
Answers to common questions about our tools and how to use them.
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What is a UTM link, and how do I create one?
A UTM link adds tracking tags to a URL so analytics show which post drove a visit. How to build and use one.
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What is a social media style guide?
A social style guide documents voice, colours, fonts and rules to keep content consistent across a team. What to include.
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What is a rate card for creators?
A rate card lists a creator's prices per deliverable, saving negotiation and signalling professionalism. How to build one.
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What do I do if my social media account is hacked?
If hacked: reset the password, remove strange logins and apps, enable 2FA, and use account recovery. First steps to take.
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What is click-through rate (CTR)?
CTR = clicks divided by impressions, times 100. What it reveals about your content and CTA, and how to track it.
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Should I trust a panel that only appears in ads, never in real discussion?
A panel seen only in ads and its own testimonials has controlled every word — no independent track record, no accountability. What to look for.
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