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Questions & Answers
Answers to common questions about our tools and how to use them.
All questions →
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What is click-through rate (CTR)?
CTR = clicks divided by impressions, times 100. What it reveals about your content and CTA, and how to track it.
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What is a collab post on Instagram?
A collab post appears on two accounts at once, sharing reach and engagement. How it works and when to use it.
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What is amplification rate?
Amplification rate = shares divided by followers, times 100 — how far your audience spreads your content. Why it matters.
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What are the hidden costs of cheap engagement?
Cheap engagement hides costs: lost reach, cleanup, account risk, and wasted opportunity. Why the headline price is misleading.
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How do I never run out of content ideas?
Never run out of ideas with a running list, audience questions, recurring formats, and batching. A repeatable system.
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How do I post to Instagram from a computer?
Post to Instagram from a computer via the website or a scheduling tool — the latter adds drafts, previews and timing.
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