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Questions & Answers
Answers to common questions about our tools and how to use them.
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How do I add a link to my Instagram story?
Add an Instagram story link with the link sticker in the editor. For multiple links, point it to a link-in-bio page.
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How does the Instagram algorithm work?
Instagram ranks by predicted interest using engagement, recency and relationships. What actually helps, and what to track.
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What is influencer marketing, and how do I start?
Influencer marketing partners with trusted creators. How to start — match audiences, check real engagement, agree clear terms.
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What is retargeting on social media?
Retargeting shows ads to people who already engaged with you — warmer, higher-converting than cold reach. How it works.
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How do I make a social media report for a client?
A client report leads with goal-tied results, shows trends and top posts, and ends with next steps. What to include.
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What is a POV video?
A POV video frames the scene from the viewer's perspective, often with a caption setup. A relatable short-form format.
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