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Questions & Answers
Answers to common questions about our tools and how to use them.
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Is it legal to buy followers or likes?
Buying followers is usually not a crime, but it breaks platform rules and can raise legal issues when used to mislead. The honest picture.
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What is a hook, and how do I write one?
A hook is the opening that stops the scroll — concrete, curious, or problem-naming. How to write and test one.
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What is alt text, and why use it on social media?
Alt text describes an image for screen readers, improving accessibility and discovery. How and why to add it to posts.
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What is B-roll, and why use it?
B-roll is secondary footage cut over your main clip to keep video interesting and hide edits. Why it lifts watchability.
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What is positioning on social media?
Positioning is the distinct place you hold in your audience's mind. Why it makes content recognisable, and how to set it.
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Is Canva good for social media content?
Canva is a beginner-friendly design tool for social graphics, with templates and a free plan. Where it fits, and how it compares.
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