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Questions & Answers
Answers to common questions about our tools and how to use them.
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What is the difference between a boosted post and an ad?
Boosting pays to widen an existing post; an ad is built in the ads manager with full control. Why ads often perform better.
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What makes social media content perform well?
Good social content = a clear idea for a specific audience, a strong hook, the right format, and a reason to engage. What to repeat.
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What is B-roll, and why use it?
B-roll is secondary footage cut over your main clip to keep video interesting and hide edits. Why it lifts watchability.
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Why is '10,000 followers for $5' a math problem, not a deal?
'10,000 followers for $5' is a twentieth of a cent each — no real person costs that. Why the impossible price reveals the fake product.
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What is engagement rate, and how do you calculate it?
Engagement rate = interactions divided by followers or reach, times 100. Why it is fairer than raw likes, and how to track it.
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What is a link-in-bio tool?
A link-in-bio tool turns your one profile link into a page of links, with click analytics. What it does and where to find one.
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