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Questions & Answers
Answers to common questions about our tools and how to use them.
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How do I add captions or subtitles to a video?
Auto-caption tools generate subtitles from your audio. Why captions lift completion and accessibility, and where to add them.
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What is a lookalike audience?
A lookalike audience finds new people who resemble your existing customers, scaling ad reach. What makes it work.
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What is positioning on social media?
Positioning is the distinct place you hold in your audience's mind. Why it makes content recognisable, and how to set it.
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Is shadowbanning real?
'Shadowbanning' is rarely confirmed by name, but reduced reach for rule-brushing or spammy content is real. What causes it.
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What is a carousel post, and how many slides should it have?
A carousel is a swipeable multi-slide post; 4 to 10 slides is typical. Why they earn saves, and how to make them fast.
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How do I start with social media marketing?
Start social media marketing with one goal, one or two platforms, consistent posts, and analytics. A simple, sustainable path.
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