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Questions & Answers
Answers to common questions about our tools and how to use them.
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What is engagement rate, and how do you calculate it?
Engagement rate = interactions divided by followers or reach, times 100. Why it is fairer than raw likes, and how to track it.
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What are social listening tools?
Social listening tools track brand mentions, sentiment and trends across social media and the web. What they do, how to choose, and where to compare them.
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How do I pin a post or comment?
Pin a top post to your profile and a helpful comment on a post via the three-dot menu. Why and when to pin.
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What does it mean when every panel calls itself the 'main provider'?
When every site claims to be the 'main provider' or 'direct source', most are resellers borrowing the title. Why it is a badge, not a fact.
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What is a good engagement rate on social media?
A good engagement rate varies by platform, size and industry — compare to your own trend and similar accounts, not a universal number.
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What is a content performance tool?
A content performance tool measures reach, engagement and results for your posts. What it does and how to pick one.
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