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Questions & Answers
Answers to common questions about our tools and how to use them.
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What is ad targeting on social media?
Ad targeting picks who sees your ad — by interests, behaviour, or custom audiences. Why it cuts wasted spend.
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Why do you show negative signals, like downtime and disputed reviews?
Hiding downtime or disputed reviews would be prettier and less useful. Why we show the full picture — good and bad — so you decide honestly.
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What is conversion tracking?
Conversion tracking ties a sale or sign-up back to the post or ad that drove it. Why it beats guessing from likes.
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What is social proof, and how do I build it?
Social proof is evidence others value you — reviews, UGC, mentions. How to build it genuinely, and why it works.
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How do I schedule Reels and TikToks in advance?
Schedule Reels and TikToks with a short-form-capable scheduling tool: upload, caption, set the time. How auto-publish works.
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How do I write a good Instagram caption?
A good caption hooks in the first line, stays readable, adds value, and ends with one clear CTA. A simple structure that works.
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