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Questions & Answers
Answers to common questions about our tools and how to use them.
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What is a sponsorship, and how should it be disclosed?
A sponsorship is paid promotion and must be disclosed clearly — 'ad' or 'paid partnership', not buried. Why honesty matters.
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What is an engagement pod, and is it safe?
Engagement pods fake early likes and comments among a group. Why platforms detect them and why they distort your metrics.
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What is a copyright strike, and how do I avoid it?
A copyright strike penalises using content you lack rights to. How to avoid it with licensed, royalty-free or original media.
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What is a good engagement rate on social media?
A good engagement rate varies by platform, size and industry — compare to your own trend and similar accounts, not a universal number.
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What is a call to action (CTA) on social media?
A CTA tells viewers what to do next — comment, save, click, buy. Why one clear CTA beats a vague post.
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Why won't SMM panels publish their real delivery or uptime numbers?
Panels stay quiet on delivery and uptime because honest numbers would expose the gap. Why that silence is a signal — and who measures it.
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