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Questions & Answers
Answers to common questions about our tools and how to use them.
All questions →
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What metrics do clients care about most?
Clients care about outcomes — leads, sales, traffic, quality engagement — over follower counts. Which to report and how.
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What are end screens and cards on YouTube?
End screens and cards on YouTube prompt viewers to watch more or subscribe. How they extend watch time.
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Is it legal to run or resell through an SMM panel?
Selling social engagement is a grey area: not always illegal, but fragile — platform bans, chargebacks and privacy rules all apply. Why it matters to buyers.
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What is a conversion funnel on social media?
A social funnel runs awareness, consideration, conversion — each served by different content. How to map and measure it.
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What is the difference between a boosted post and an ad?
Boosting pays to widen an existing post; an ad is built in the ads manager with full control. Why ads often perform better.
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What should a social media strategy include?
A social strategy sets goal, audience, platforms, content pillars, cadence, and metrics. What to include to make it usable.
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